Privacy Policy & HIPAA Notice

Your privacy and confidentiality are paramount at Hometown Dental

Effective Date: July 28, 2026

1. Introduction

At Hometown Dental, located in Virginia Beach, VA, we are dedicated to protecting your privacy and ensuring the confidentiality of your personal health information (PHI). This Privacy Policy explains how we collect, use, safeguard, and disclose your information when you visit our website (https://hometowndentalvb.com/), use our services, or communicate with us.

2. HIPAA Compliance & Health Information Privacy

As a healthcare provider, Hometown Dental complies strictly with the Health Insurance Portability and Accountability Act (HIPAA) and applicable federal and state privacy regulations.

Protected Health Information (PHI): Any medical or dental history, treatment records, diagnostic scans (including 3D CBCT imaging), billing details, and insurance information collected during your patient care are classified as PHI. We implement physical, technical, and administrative safeguards to ensure your health records are secure and private.

  • We do not disclose your health records to unauthorized third parties without your explicit written authorization, except for treatment, payment processing, or healthcare operations.
  • You have the right to inspect, copy, and request amendments to your dental records at any time.
  • You have the right to request confidential communications via specific phone numbers or addresses.

3. Information We Collect & Analytics (PostHog)

We collect information to provide superior dental care and improve user experience:

  • Voluntary Information: When you complete contact forms, request appointments, or sign up for SMS updates, we collect your name, email address, phone number, and message contents.
  • Website Analytics (PostHog & Cookies): We use privacy-aware web analytics platforms, including PostHog and browser cookies, to analyze aggregate website usage, page views, device types, and navigation patterns. This non-identifiable technical data helps us optimize site performance, user experience, and accessibility.

4. Mobile & SMS Privacy Policy

Hometown Dental respects your mobile privacy and adheres strictly to mobile carrier guidelines regarding SMS communications:

Mobile & SMS Privacy Directives

1. Information We Collect: We collect personal information you voluntarily provide to us when opting in to receive SMS messages, including your name, mobile phone number, and any preferences or message history associated with your account.

2. How We Use Your Information: We use your mobile information solely to send you transactional and operational text messages related to your account or visits, such as appointment reminders, scheduling updates, account notifications, and clinical updates.

3. Third-Party Sharing & Opt-In Safeguards: SMS consent and phone numbers collected for text messaging purposes will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes under any circumstances.

5. Data Security

We employ industry-standard encryption protocols (SSL/TLS) for data in transit across our website and maintain strict access controls to prevent unauthorized access, alteration, or disclosure of your personal data.

6. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your HIPAA privacy rights, please contact our privacy officer:

Hometown Dental
Address: 5393 Wesleyan Dr #107, Virginia Beach, VA 23455
Phone: (276) 305-5079
Email: admin@hometowndentalvb.com
Website: https://hometowndentalvb.com/